The Journal

2006, The idea and history of the brand was born when Lisbeth Thorberg, who loves to create and previously on a small scale, designed sports, fashion clothing but also play materials

for disabled children and has a long-standing background in interior design and fashion, could not find reading glasses in either the current fashion image or that matched her clothing style. Reading glasses were considered at the time to be only a visual aid and little aunt, Lisbeth

wished to see them as an important fashion accessory.

Scandinavian and Italian minimalism is close to Lisbeth's heart, which is why the collection has a fashionably pared-down look in sober or sharp fashion colors.

Motto are reading glasses with an exclusive look, in good quality and at an affordable price. Reading glasses that are light and comfortable to wear and in models created for both women and men - most models are unisex and we leave it up to our customers to decide which model is for whom.

The first collection is launched - summer 2006.

Our customers, retailers became completely natural lifestyle, interior,

clothing stores, as well as opticians, museums and booksellers.

Demand soon came from both stores and private individuals

with an address outside Sweden's borders.

For the possibility of purchasing for private individuals, our web shop was created,

later also with the possibility of delivery right to the door.

Dear customers, you are important to us, many of you have followed us over the years,

it is for you like us still a personal customer service.